How E-Retailer MeUndies Hosted A Successful Facebook Live Event On Black Friday - IPG Media Lab

What Happened For this Black Friday, online underwear retailer MeUndies tried something different as it hosted a live sales event on Facebook, which attracted 13,300 viewers and scored a conversion rate of 25%, 13 times the average rate that MeUndies usually get on Facebook. To promote the hour-long live event, MeUndies first sent out invites […]

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