Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

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Wacoal Superbly Smooth Underwire 855342

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Athleisure and Lingerie Research

Direct-to-consumer lingerie brand Lively acquired for $85M

Lingerie Brand Triumph to Strengthen Omnichannel Presence in India - Indian Retailer

Legacy bra company Wacoal has acquired young lingerie startup Lively — after testing the newcomer's bras, we're not surprised

Japanese lingerie brand Wacoal boosts India presence - Inside Retail Asia

Wacoal acquires lingerie brand Lively

Direct-to-consumer lingerie brand Lively acquired for $85M

Alexandra (Ali) Alquiza on LinkedIn: Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business…

Michelle Cordeiro Grant started bra company Lively with a mailing list but no product. Three years later she sold it for $105 million.