Ferrara Candy Co. seasonal lead Peter Goldman on Halloween and Brach's candy corn
Halloween is candy’s biggest holiday, and candy corn is at the center of it. ConfectioneryNews caught up with Peter Goldman, head of seasonal and Brach’s at Ferrara, to talk strategy, trends and good ol’ candy history.
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Halloween - Food
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As Kellogg-Keebler deal closes, Ferrara poised to reach $3bn in sales
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The one where Brach's introduces limited-edition Friends
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Halloween 2019: A snapshot of new treats from America's candy pros
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