Ferrara Candy Co. seasonal lead Peter Goldman on Halloween and Brach's candy corn

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Halloween is candy’s biggest holiday, and candy corn is at the center of it. ConfectioneryNews caught up with Peter Goldman, head of seasonal and Brach’s at Ferrara, to talk strategy, trends and good ol’ candy history.

Ferrara - Food

Halloween - Food

Dictionary File

Halloween 2019: A snapshot of new treats from America's candy pros

As Kellogg-Keebler deal closes, Ferrara poised to reach $3bn in sales

LCJ-10-25-2013 by Shaw Media - Issuu

The one where Brach's introduces limited-edition Friends

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The history and future of candy corn - Marketplace

Trendspotting - Food

Marketing - Food

Halloween 2019: A snapshot of new treats from America's candy pros

Trendspotting - Food

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