Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

The Rise And Fall Of A Mighty Empire Created By Victoria's Secret, by Nandini Nachiar

Victoria's Secret Added a Slightly More Size-Inclusive Angel to Their Roster

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How Victoria's Secret Can Save Itself

Victoria's Secret - Wikipedia

How Victoria's Secret Is Trying to Rebrand - The New York Times

fashion and feminism Archives

Victoria's Secret ditches wokeness over sexiness after sales drop

Can Victoria's Secret extend its brand to preteens? - RetailWire

fashion industry Archives

Albachiara Women and Sport: the other half of the sky. - Albachiara

Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity