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Reliance Retail Revamps Trends Fashion Stores With New Brand

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Reliance Retail is undergoing a comprehensive makeover of its Trends fashion stores across India, incorporating contemporary and tech-enabled features to entice the younger generation of customers. With a new brand identity, approximately 150 Trends stores nationwide will sport a revamped appearance, from the façade to fixtures, lighting, ceiling, and flooring, creating an aspirational shopping experience. The first store with a new identity has already opened in Surat, and Reliance Retail plans to launch more in the future, all based on the innovative new format. The upgraded stores will also feature dedicated spaces for local artisans to showcase the city