The Spanx phenomenon

Anyone who pays any attention to the women's fashion industry will know the name "Spanx". It was coined by serendipitous entrepreneur Sara Blakely, when she founded her company in 2000. Sara Blakely started with a bachelors degree in communications and subsequently went into product sales (photo copiers and fax machines). She was doing well for…

Kelly Goldston DeBonis (MBA '13), VP, Growth Marketing and

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