Uplifting Bra Vids SoV-Share of Voice

Playtexbacks their tagline "who knows you like we do" with a simple, insightful campaign that's also a hit. Doesn't hurt that they're promoting the video everywhere the 18 Hour Comfort Lace videos appear--smart planning and execution--but more importantly the ads are honest. Women of many shapes, sizes and ethnicities take the objectifying power out of the…

Share of voice: What it is and how to measure it

Share of Voice (SOV): How to Calculate, Measure, and Analyze for

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HSIA Minimizer Bras for Women Full Coverage Underwire Bras Plus Size,Lifting Lace Bra for Heavy Breast 34C at Women's Clothing store

The Beginner's Guide to Share of Voice

The Beginner's Guide to Share of Voice

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Share of voice: What it is and how to measure it

Share of Voice (SOV)

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