Women's Health and Under Armour launch #itstartswithabra campaign

Women’s Health has partnered with leading athletic performance brand Under Armour to launch the #itstartswithabra campaign in a bid to boost physical activity and confidence levels amongst women who research shows are the least active.

Under Armour's Campaign: I Will What I Want- A Sheer Masterstroke, by Enterprise wired, Feb, 2024

InPublishing: Women's Health and Under Armour launch #Itstartswithabra campaign

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InPublishing: Women's Health and Under Armour launch #Itstartswithabra campaign

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