Knix' Reputation at Stake!. Who is Knix?, by Yang Yang, Marketing in the Age of Digital

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Knix is a Canadian firm that focuses on the manufacture of high-quality underwear for women faced a critical social media crisis in September 2019 (Deabler, 2019). The Toronto-based business strives…

Knix' Reputation at Stake!. Who is Knix?, by Yang Yang, Marketing in the Age of Digital

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