Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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The real reason why Stephen Curry left Nike for Under Armour - “That was me betting on myself. - Basketball Network - Your daily dose of basketball

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Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

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BREAKING: Under Armour announced the launch of the 'Curry Brand' with Stephen Curry, to reach younger consumers and compete with Nike

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Under Armour Introduces the Curry 3