A lovable personality: The effect of brand personality on brand
Does Brand Love Make Every Consumer Behave On Social Media ? The Role of Personality Traits and Brand Love On Customer Engagement Behavior
The impact of consumer personality and social network position on
Brand logo and brand gender: examining the effects of natural logo
Frontiers The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing
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What is brand personality and how can it be used in the marketing
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Effect of brand personality on brand loyalty on Converse brand
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Indulgent Consumption Signals Interpersonal Warmth - Qing Tang
How to Cultivate Brand Loyalty (Strategies and Examples)