Packaging lessons from Costco's own Kirkland Signature™ brand

Across virtually every section of a Costco Warehouse, Costco
Across virtually every section of a Costco Warehouse, Costco's in-house Kirkland Signature brands are ubiquitous. From vodka to ice cream to golf clubs, Costco members are not only loyal to this brand, they love to speculate who is the real manufacturer. So, why take packaging lessons from Kirkland Signature? The incredible success of Kirkland Signature is amazing. In 2020, Costco's Kirkland Signature™ brand saw a global sales growth of 7% to $52 billion.Costco in 2020 has global net sales of

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