Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Men increasingly consider Lululemon a quality brand

Lululemon: can it last?

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

Start - Tharawat Magazine

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

Lululemon: can it last?

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Lululemon: The Fitness Brand Designed For Real Life, The Journal